Social Media Management
Clients Include:
Katz’s Deli • Fix Coffee + Bikes • Hill’s Florist
I manage social media channels for companies with distinctive identities that set them apart from their competitors. My primary focus in taking on social clients is to master the voice of the brand so I can speak to its customers with credibility and class. Timely posts, amusing captions and prompt responses are the keys to maintaining a positive presence in the minds of online followers, allowing me to maximize user engagement.
Case Study
Katz’s Deli & Corned Beef Emporium
I was delighted to take the social media reins of one of Toronto’s most beloved dining institutions - the legendary Katz’s Deli on Dufferin Street. Not only did the restaurant have almost fifty years of success and adulation to draw upon, but the major marketing firm that had previously managed their platforms had failed to perform the simple tasks I knew I could carry out to reach an entirely new audience online.
I immediately focused my energy on building social accounts by tapping into Katz’s rich history of family, food and fun. Working closely with the deli’s owners and staff, I made weekly site visits to capture photo and video content of their gorgeous dishes, and posted to their channels daily.
Instagram is the most impactful platform for food-related content, and with a vibrant and growing foodie community in Toronto, I quickly prioritized capturing the attention of young influencers who were enthusiastic about cuisine but who had yet to discover Katz’s. The rapid influx of this untapped class of customer into the business, coupled with targeted social ads to highlight seasonal specials and catering services, boosted sales and brand recognition immediately.
Within a year, I broadened Katz’s Instagram network from under 500 followers to over 11,000. Their Facebook account also experienced immense growth as the hub for engagement with their older clientele, as my impact could be felt across the span of Katz’s digital environment. By celebrating the heritage and downright deliciousness of an established eatery, I was able to introduce Katz’s to a whole new generation, and to heighten their brand for all to see.